Just a few days after the Amsterdam Fashion Week craze…but we survived, so here’s a little recap.
Tag: Claes Iversen

The Amsterdam Fashion Week is a wrap, and even though we’ve attended just a few shows -four to be exact- let’s share what we can call our AFW shortcut.

Claes Iversen is a master of contrasts, which showed off in his A/W ’12 collection last week, considering the location; the old church in the middle of Amsterdam’s red light district.
Yesterday evening, one of our favourites of the Dutch fashion scene, Claes Iversen, presented his Spring/Summer ’12 collection in an empty office-building. The show started with a short black & white video, featuring the Dutch actress Liz Snoyink.
The theme of the collection is based on the lovestory of a woman and her meticulously composed wardrobe. But it also underlines that fame and wealth go hand in hand with loneliness and transciency. Claes took some famous 5th-Avenue-ladies as an example like Jacky Kennedy, Nan Kempner and Mona von Bismarck; rich, upper-class figureheads, that posessed impressive private couture-collections, and at the same time their lives were marked by loneliness and melancholia.

It’s day three of the Amsterdam International Fashion Week. Today on the schedule are the fashion shows of Collectie Arnhem, Claes Iversen and Supertrash. And ofcourse we’re also present.

Back in the days, when I was a little girl, I stayed home alone for the first time and I invited my best friend to come watch a movie. It was Romy’s and Michelle’s High School reunion. The movie was about two girls who wanted to impress their old classmates by telling them that they invented post-it’s. As a 12 year old girl I thought it was a brilliant idea. But nowadays, 11 years later, I think making fashion out of post-it’s is even more brilliant! Especially if Holland’s most talented designer Claes Iversen is giving us his vision on that little piece of yellow paper…
Not a lot of designers are honored with a standing ovation after their show, but Claes Iversen was lucky! The talented designer keeps surprising us with his elegant and modern collections. His detailling and craftmanship is impeccable, but he also struggles with being creative and having business-discipline at the same time. The object of that frustration translated into a Post-it.