Sonia Rykiel for H&M: the event preps

Stay put at 23.00 CET tommorrow, because that’s when Sonia Rykiel’s collection for H&M Live from Paris, will be shown online.

It took some preparation to build the setting of a wonderwood filled with colourful mushrooms and big balloons at the Grand Palais, as we can see on this video.

Event creator Etienne Russo seems very excited about the event. He wants everyone at the show to feel like ‘grown ups in a kid’s world’. We’re sure we’ll feel like Alices in Wonderland sitting behind our laptops…

More sneak peeks of the launch event can be seen on

A preview...
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