We welcomed back Marks & Spencer in Amsterdam earlier this year with a compact shop concept in the Kalverstraat, and they’ll be opening a flagshipstore in the Hague next year. The perfect occasion to travel to London and see what M&S has in store for us for S/S ’14.
A thing you might not have known about the British retailer is that it’s really keen on innovation. At the Press Event at Marylebone Road we had elaborate explanations on what M&S has developed lately, which we are happy to share with you. In a nutshell (because we don’t want to bore you with too much technicalities) the innovations for womenswear:
•the multiway dress- made from a slinky jersey fabric which can be worn in 5 different ways; cap sleeved, haltered, strapless, Asymmetric and cross over back. Available in the colors: navy, gunmetal and black. (online from the end of this month)
•a new easier to iron linen garment. Linen miracle™ boasts a unique fabric blend of linen and polyester with the same characteristics and feel as genuine linen but less prone to crease. Products made of Linen miracle™ will be available in stores and online from March 2014
•the ultimate shirt to cater to women with a larger bust. The shirts have an additional 5cm in the chest measurement to avoid unsightly gaping. Available from January 2014
•a sculpt and lift jeans for a flattering fit and shape retention. It comes in 3 leg styles; bootleg, straight leg and skinny
•Tummy control swimsuit. Made from innovative fabric for all-over light control and support. Already available online and in stores
•Patented Insolia® for heels. Implemented in all M&S heels over 40 mm (excl. footglove) this innovation redistributes the weight away from the balls of the feet when wearing high heels.
Insolia®Flex has been developed specifically for flat shoes, ensuring the foot is placed correctly within the sole.
Marks & Spencer is also well known for the high quality of its lingerie. An other department where innovations have almost become standard.
The M&S lingerie experts have noticed that we tend to want less padding, yet still strive for lift and shape. Two novelties in that area are:
•the Youthful Lift™ is a bra which incorporates a hidden microfibre cup liner together with 3D moulding technology, providing comfort and uplifting support and available up to a G cup.
•Somptuously Soft is the T-shirt bra reinvented, to launch in January 2014. It combines moulded super soft foam cups with brushed microfibre fabrics and plush liner fabric for the ultimate softness and comfort.
For those who look for corrective underwear (hence that you had to much of that Turkey), there’s the Sleek & Sculpt™ range. It contains a secret ingredient; an amazing new elastic fibre, super fine but with extra power and stretch to comfortably shape your silhouette. Available from February 2014.
An eyecatcher within the lingerie department is the Autograph collection in collaboration with Rosie Huntington-Whiteley. Beautiful vintage inspired florals and powdery hues on silk and lace. The innovation here is a silk/chiffon mix fabric especially developed to be machine washable. Available from cup AA to G, so we can all look as sexy as Rosie.
Aside from the innovations, M&S has a renewed emphasis on design and opted for a very clear trend direction. Spring/Summer 2014 Womenswear is divided in 5 distinct trends:
Simplistic, clean and effortless with sleek sports detailing; White Out is a chic construction of linear shaping and fluid draping, reaffirming white as a bold new colour direction.
Worldwide is a celebration of the contemporary adventuress. Proportions are toyed with as abstract prints and bohemian layering fuse together in a graphic explosion of sleek femininity.
A rendezvous with romance sees textured florals, razor pleats and outerwear in sugary shades collide. Sheer layering, cut work lace and a shine of metallic define this eclectic fabrication and embody the contemporary lady-like aesthetic.
A contemporary exploration of the colour palette unites punchy primaries with the simple silhouette in an explosion of tonal diversity. Colourful leathers offset with luxe neutrals and contrasting texture epitomise the Paint Box visual.
Easy elegance and sophistication with a sartorial edge define the ultra sleek 90’s revival. Monochromatic tailoring and taupe leathers punctuate the urban minimalist aesthetic in a redefinition of the classics.
Watch our video below for an impression:
Nothing to do with clothes, but an absolute favourite was the Homewear Collection. Dutch design mastermind Marcel Wanders has created a lovely chair and table, but actually the whole range of the Home collection appealed to us. We could see ourselves live in one of the perfectly styled settings. There’s something to suit every home from stylish furniture and accessories to kitchen utilities.
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