Estée Lauder Pure Color: The Metallics


Estée Lauder recently presented their A/W’13 Pure Color collection: The Metallics. A versatile collection with metallic finishes presented to us during a workshop.

The beauty brand used the True Vision ™ technology for intense colors and effects in the eyeshadows, lipsticks and nailpolishes. A unique composition of ingredients captures the light for an optical, reflecting shine.

Eyeshadows can be used dry for a refined day look, or moist for a metallic finish. The Instant Intense Eyeshadow Trios can be used separately or blend together to create your personal shade.

Also part of the collection are the High Intensity Lip Lacquers; varying from natural hues to daring red. The intense pigmented lip lacquer combines the creamy coverage of a lipstick with the shiny finish of a gloss. If you prefer a lipstick there’s a limited collection of Vivid Shine Lipsticks.

Of course a look is not completed without polished nails. That’s where the Limited Edition Vivid Shine Nail Lacquers come in. Their unique, reflecting finish of brushed metal resulted from the fusion of fine pearls and aluminum particles.

PURE COLOR THE METALLICS consists of a limited edition Fall Trend View selection, and a regular collection of which the nail lacquers are available in exclusivity at the Estée Lauder beautycounter in De Bijenkorf.

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