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Digitalistic video: New.Now by Louis Vuitton

It reminds me when I (Digi K), used to ask my grandmother to make clothes with swatches of cloth she had left for my Barbie dolls. I think that’s when my sense for styling came about. Combining Barbie’s clothes from the shop with tailormade couture made by grandma. Did you actually know that the usage of miniature dolls to show couture was a frequent activity after the second world war? It inspired Louis Vuitton‘s shoe designer Fabrizo Viti, who is himself an enthusiastic collector of dolls…. Watch the video:

“Step back in time to 1944, following World War II when due to a shortage of resources, the Haute Couture fashion houses of Paris created the Thêatre de la Mode. Imagine a spectacle of fashion in miniature, designed specifically for dolls but with all the exquisite detail and perfection of the regular collections.

Similarly, the shoe department at Louis Vuitton is inextricably connected to the sphere of dolls. Exactly the same workshop in Fiesso d’Artico, Italy, where the Louis Vuitton shoe collections are created is entrusted with the task of fabricating the parallel miniature versions for Fabrizio Viti’s private doll collection. The attention to detail is striking and in this short stop motion animation, his dolls and shoes come to life in another inspiring spectacle.”

(© Louis Vuitton)

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