On magazine covers that is…According to the Audit Bureau of Circulations and Rapid Report in the US, her August cover for GQ was that magazine’s top selling cover of the year! And that wasn’t the only big seller. Other covers featuring Mila for Cosmopolitan in February, W in March and a shared Elle cover with Justin Timberlake in August made the sales rise as well.
Other cover girls with top performances in the magazine sales were Jennifer Aniston, Sarah Jessica Parker and Heidi Klum. Our explanation for this, is that these women are accessible, and the covers they featured on invite to see/read more. It’s not all about the aesthetic of a beautiful face. Consumers want to relate -even more these days- to a product, or a person.