Digitalistic beauty: Percy & Reed haircare

Fresh from London, Percy & Reed boasts a range of hair products that are totally lust-worthy. From cleansers to styling products, these goodies not only smell great, but they truly work – if tangle-free, shiny, voluminous hair is what you’re after.

Pick whatever is best for your needs, whether your locks are dry, processed and coloured or lacking volume. Yummy ingredients like blueberry extract and sweet almond cream work to soothe parched hair, while vitamin B5 adds strength and blackcurrant extract cleanses.

To boot, packaging is simple and feminine, complete with cute cartoons. Product names are sassy and fun (think Splendidly Silky, Totally TLC, Quite Frankly Flawless or Really Rather Radiant). Not sure which to pick? Check out the useful ‘How To’ section on their website.

Products start at about €10. Available from Percy & Reed , Selfridges, Space NK, and Harvey Nichols.

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