A plant based wrinkle prevention

Serum_vegetalFrench cosmetics brand Yves Rocher has introduced its latest innovation in skincare: the Serum Vegetal collection has been designed to absorb into skin and effectively reduce and prevent wrinkles.

The collection features 14 face care products, from day and night moisturizers, to serums, BB cream, eye cream, and masks. The key ingredient throughout is mesembryanthemum, a plant native to desert regions in southern Africa that can withstand extreme conditions.


Because the formulas are made using natural plant extracts – like mesembryanthemum, coconut oil, sesame oil and aloe vera – the skin can recognize the ingredients better than synthetic chemicals. Cells can absorb the formulas and the active ingredients get to the core of skin to make effective change, leaving skin smoother and wrinkles appearing less defined.


Yves Rocher offers budget-friendly skincare and makeup products.

Text: Lydia Parafianowicz

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