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Tag: Cointreauversial

Cointreauversial Dita von Teese

© The Digitalistas

Cointreauversial. An interesting wordplay that captures the essence of following your own path in life. It’s exactly how model and spokesperson for Cointreau, Dita von Teese, explains the underlying meaning of the tagline ‘Be Cointreauversial’: “Live your life the way you want to, make choices that bring you satisfaction without being led by the expectation of others.” In other words: be true to yourself.

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