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Best Budget Buy: Sloggi’s endless underwear ‘EverNew’

Tell us: if you think of comfortable underwear, what is the first brand that comes to mind? For us, it’s Sloggi. A brand which, for decades, stands for basic, easy going and high quality underwear, especially for daily use.

For this everyday use, Sloggi introduces the ‘EverNew‘. The new underwear line comes with a lifetime warranty, courtesy of a high-performance fabric (Supima® cotton with Lycra Xtra Life ™ developed specially for Sloggi), which promises the bras, briefs and undershirts to maintain an excellent fit, comfort, smoothness, shape and color after many washes. Refering to washing, the EverNew collection was presented accordingly at the Wasbar in Antwerp.

The collection was presented through a small fashion show where several Sloggi models from past to present made an appearance, and after which the new campaign film starring the Danish model Nina Agdal was screened:

Now you may be wondering where Kylie Minogue, Sloggi’s model has vanished, but she’s still here! The Australian star features in EverNew print campaigns and she’s quite excited about this new line: “I love them! The choice of styles and colors is perfect. They are so soft and comfortable and the technology sounds great.”

The EverNew collection consists of underwire bras with a supportive low cup (and extra side support for D-cups), triangle bras with a deep neckline, V-neck cami’s, and Mini Hipster, Tai, Midi and Maxi panties, in basic colors such as New beige, black and white and seasonal hues such as Mystic Blue and Electric Raspberry.

A bra without underwire starts at €19.95 and the briefs are available for €10.95. Click here for more information and to shop the EverNew collection.

All images © The Digitalistas with the Samsung NX500
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