Settled in the Runstraat, adjacent to its existing women’s boutique, this concept has been developed as the ultimate go-to location and one-stop venue for women in search of the perfect jean.
There are several elements oriented around transforming the jean-selection process into a fun satisfying experience within the full assortment of Denham’s 5-pocket jeans:
1. Matching each customer to the perfect fit is made easier via the shop’s highly unique 300° mirrored fitting enclosure which provides clear views from every angle.
2. Each style from Denham’s fit portfolio is presented in a wide array of flattering Italian washes from deeply rinsed indigo through fresh faded bleach treatments as well as artisan techniques and directional denim finishes with a focus on both classic blue as well as modern greys and blacks.
3. To commemorate the establishment of this first dedicated women’s denim-bar, a custom embroidery machine has been installed in the shop so customers can have their own one-of-a-kind embroidered insignia added directly to their favorite jean.
But it doesn’t stop there. The dedicated Denim Bar also offers Premium casual essentials from Denham’s women’s collection which compliment the denim range including chambray and denim shirts, soft jersey separates, laid-back tops, classic leather jackets, versatile accessories, jewellery from Ivy & Liv, as well as exclusive new footwear from Converse First Line, Nike Tier Zero and The Last Conspiracy.
1016 GJ Amsterdam
Mo 12-6 pm
Tue-Sat 10am – 6pm
Thursday 10 am – 8 pm
Sun 12 -6 pm
Find all the collection items online as well on www.denhamthejeanmaker.com
Photos © Philip Jintes