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In the NOW: Replay’s Hyperflex

Replay Hyperflex_Neymar & FC Barcelona_DPS_SLDenim is evolving so quickly, that we’re thinking about creating denim feature on the site. The latest in is Replay’s Hyperflex. Let us inform you: 

Stretch fabrics are still a bit tricky. Good stretch denim should feel like a second skin, stretching with your every move.

The main features of Replay Hyperflex are 100% elasticity, incredible shaping performance and superior comfort. This means that Replay Hyperflex offers complete ease of motion, great shape retention – no sagging or deforming even after considerable wear, plus a luxurious feel.

Replay Hyperflex_Alessandra Ambrosio_SP_SL

To prove it’s stretching abilities, an ad campaign is launched involving experts from the worlds of soccer, dance, fashion and gymnastics, all of whom take part in special tests to see how far they can stretch the limits of the Hyperflex collection. In particular, as supermodel Alessandra Ambrosio dons the scientist’s smock to examine how the collection holds up when subjected to extreme dance steps, contortion moves and amazing soccer tricks, FC Barcelona stars Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakitić work wonders with the ball while sporting the new Replay Hyperflex jeans.

Watch the video below:

Replay Hyperflex is available starting this month for €159 in three different washes: a very dark tone with rich sheen, a medium tone with pale yellow dirty tinge, and a light tone with quiet brilliance. From December a first colour capsule will follow- black and light & dark grey, and Spring 2015 will be featured by a selection of bright upbeat hues: azure, lime green, coral red and white for her and red, hunter green, turquoise and white for him.


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