Dutch model Marloes Horst has been named the new face of DKNY Be Delicious.
The campaign captures the spirit of New York City and features Marloes in a variety of stunning, flirtatious imagery – never has eating an apple looked so sexy!
“People come to the city because it is full of opportunities and Be Delicious celebrates this,” says Patti Cohen, Executive Vice President, Global Marketing and Communications, Donna Karan International, adding that the campaign is appearing in print, on TV and online channels.
DKNY Be Delicious first launched in 2004, and has since sold over 6.5 million bottles. The scent is based on apple extract so it’s light and very fresh. Accompanying notes like grapefruit, magnolia, white lily and rose add a sophisticated touch.
Be Delicious is available at Douglas stores and is available as a perfume, eau de toilette, body lotion and special skin hydrating formula.
Text: Lydia Parafianowicz