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LIU JO Launches First Fragrance

Lui Ju2013LIU JO, the Italian fashion label, has launched its first fragrance. Inspired by a fruity and oriental mix, the perfume mixes lychee and raspberry with patchouli and jasmine.

In creating the fragrance, LIU JO was inspired by the contemporary, confident woman who is sexy but lighthearted. The resulting fragrance is modern, fresh, alluring and sensual.

Ingredients include bergamot, Italian mandarin, lychee, jasmine, lily of the valley and peach; finishing scents of sandalwood, musk and vanilla end on a refined note. It’s sparkling, fruity and elegant.Lui Ju2013

The square bottle is also sleek, with a gold cap and chain topping the pale amethyst perfume.

The scent is available in an eau de parfum, body lotion, shower gel and deodorant sprays.

Text: Lydia Parafianowicz

Lui Ju2013

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