Benefit Launches Push-Up Liner

Benefit-Theyre-Real-Push-Up-Liner_beauty-look_swoop-up-awayTired of eyeliner that smudges, wears off, creases and takes ages to apply? Lucky for us, Benefit Cosmetics has developed the They’re Real Push-Up Liner – the first ever lash-hugging gel liner in a pen! The product is so special (not to mention top secret) that it took five years to develop!

Benefit researched the most popular beauty problems that women search, and the #1 is how to apply the perfect eyeliner. As a result they developed the Push-Up Liner, a matte black waterproof formula that won’t smudge, crease or dry out.Benefit-Theyre-Real-Push-Up-Liner_lash-hugging-gel-liner-pen-tip

The angled tip of the pen is a sturdy “AccuFlex” brush, so it moves along your lashline to get the perfect, precise application. It’s a fool-proof way to get the perfect cat eye.

The liner is waterproof but can be removed using a special remover from the They’re Real line. The liner will launch June 27 and will sell for €25 and the remover for €19 at Douglas stores.

Benefit-Theyre-Real-Push-Up-Gel-Liner-lash-hugging-gel-liner-pen Benefit-Theyre-Real-Push-Up-Liner_lash-hugging-gel-liner-pen

Text: Lydia Parafianowicz

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