Elsa Schiaparelli. One of the first successful couturiers of her generation along with Coco Chanel and Paul Poiret. She had her own ‘Maison’ from 1927 to 1954 at the Place Vendôme and left an impressive legacy as she collaborated with many renown artists in the likes of Cocteau and Dalí.
In 2007 the House of Schiaparelli was acquired by Diego de la Valle, who appointed Marco Zanini as Creative Director of the label in 2013. Zanini is responsible for the Haute Couture and Prêt-a-Porter collections. In January 2014 the first couture show since 1954 was presented in Paris, and now a digital platform has been launched; a thorough and rich introduction to experience Schiaparelli’s world, presenting unpublished pictures, exclusive content and extensive information.
To celebrate the first Haute Couture show in 60 years, the website opens with a virtual collage of the making of the Spring/Summer 2014 collection. This multimedia scrapbook links to films and pictures all showing the various savoir-faire part of the Haute Couture world. For the first time, an interactive video presents the full spectrum of creating a Haute Couture runway show. It creates a multi-faceted, enriched experience in the discovery of creating the collection which mixes passion, craftsmanship and mastered couture techniques.
Beyond the seasonal homepage, four sections appear – Maison Schiaparelli, 21 place Vendôme, Collections and News – to cover the long history of the house. Each section reveals extensive information, anecdotes, videos and unpublished pictures of Schiaparelli, creative director Marco Zanini, brand ambassador Farida Khelfa and the various projects undertaken by the couture house.
Transcending history with contemporary projects, the House of Schiaparelli has commissioned Dutch creative talent Christian Borstlap to re-interpret the essence of Elsa Schiaparelli’s famous firsts into an animated film.
You can experience it all on www.schiaparelli.com