Famed English fragrance brand Jo Malone has finally opened in Amsterdam! Bijenkorf The Hague was honored to open the first shop-in-shop in the Netherlands, but now we couldn’t be happier to just take our bicycles and have our favorite fragrances within reach.
Tuesday was the official opening and it attracted quite the crowd. Obviously the launch of the beauty- and lifestyle brand in our capital was highly anticipated.
“We are proud to open our second Jo Malone London boutique in the Netherlands,” says Jean-Guillaume Trottier, Global Manager Jo Malone London. “This new boutique is opening in the luxurious department store De Bijenkorf in Amsterdam; a city of style and history. We look forward to opening our doors to the world of Jo Malone.”
The shop-in-shop reflects Jo Malone‘s classic, English style, with an elegant black and white colour scheme.
Jo Malone London is known for its offering of luxurious fragrances and unique gifts, from perfumes and candles to bath oils, body creams, soaps, shampoos and more.