Jo Malone Opens in Amsterdam

JoMaloneBIJ2Famed English fragrance brand Jo Malone has finally opened in Amsterdam! Bijenkorf The Hague was honored to open the first  shop-in-shop in the Netherlands, but now we couldn’t be happier to just take our bicycles and have our favorite fragrances within reach.

Tuesday was the official opening and it attracted quite the crowd. Obviously the launch of the beauty- and lifestyle brand in our capital was highly anticipated.


“We are proud to open our second Jo Malone London boutique in the Netherlands,” says Jean-Guillaume Trottier, Global Manager Jo Malone London. “This new boutique is opening in the luxurious department store De Bijenkorf in Amsterdam; a city of style and history. We look forward to opening our doors to the world of Jo Malone.”

The shop-in-shop reflects Jo Malone‘s classic, English style, with an elegant black and white colour scheme.

Jo Malone London is known for its offering of luxurious fragrances and unique gifts, from perfumes and candles to bath oils, body creams, soaps, shampoos and more.

JoMaloneBIJ3Jo Malone London Boutique Amsterdam (2)Jo Malone London Boutique Amsterdam (1)


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  • Dears,

    i would like to know exact address of Jo Malone store in Amsterdam.

    also, i wish to know the price of Perfume Iris & White Musk, Cologne Intense ( Unisex )

    Looking forward for your information

    Thanks in advance,

    • Hi Levan,

      You can find the Jo Malone shop-in-shop at the Bijenkorf in Amsterdam (Dam 1, 1012 JS).
      The cologne you are referring to -Iris & White Musk Intense- is about €145 as it only comes in a 100ml flacon.
      Other colognes are about €95 for 100 ml but we can tell you it lasts for at least a year even with daily use (as we did with our favorite Jo Malone fragrance Wild Fig & Cassis).
      Hope this was helpful!

      Cheers, The Digitalistas

  • Hi. I use Jo Malone 154 Cologne and cannot find an outlet in my area of Gilze-Rijen, Breda or Tilburg.
    Could you please let me know where I can find an outlet near.
    Thank you in advance.
    Dave Sams.

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