The idea came forth through a collab between women’s magazine LINDA and Levi’s to celebrate the perfect fitting jeans for the ladies. Since this can be quite a challenge for most of us…
Levi’s has been very active in the development of the right fit. Us girls have several areas that need special attention; we want tummy-tuckin’-leg-lenghtening-and-butt-liftin’ effect. First came the ®Curve ID, and last year Levi’s introduced the ®Revel.
The best feature about these jeans is the four way stretch technology which shows off your shape perfectly, moves with your body, has a super soft feel, and superior recovery -ensuring jeans to keep their shape while molding to your body.
We already had a pair of ®Revel jeans, and now we have a slightly improved second pair; a washed grey demi curve skinny (because we like the rock chick twist). All our friends compliment us on how great the jeans look on us: ‘You look taller. Have you been working out? Look at that fab boo-ty!!!…’ Well, you get the message. Not just uplifting the butt, our ego too.
So today we celebrate National Jeans Day with our denim bestie. Will you do the same? We hereby invite you to legitimately take a selfie of you wearing your fave jeans and share it on social with #levi_nl, #LINDAmagazine #nationalejeansdag