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Video: Backstage Rihanna for Balmain

Rihanna_balmain_backstageHow is that for a compliment if the designer of Balmain creates a whole collection around your persona? Oh lucky Rihanna to have Olivier Rousteing consider you his muse.

The young designer is really excited about the collab: “A few months ago she came to the studio and from that, I wanted to create all this collection around her. She’s the girl everybody knows. She’s the new icon! She mixes fashion with music, and I think my collection is based around that.”

We’ve already seen images of the latest Balmain campaign shot by Inez & Vinoodh with the popstar in New York City, and now we have a nice backstage vid for you where Olivier Rousteing explains more about this collection.

An edgy glam-bling label with RiRi to front it. A match made in heaven if you ask us.


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