Looking to give your hair a little oomph factor? John Frieda – the guru of high quality yet affordable haircare – has introduced four products in his Luxurious Volume line which prove instant effect.
These goodies include root-boosting blow out spray (which lifts hair from the roots), a shampoo-conditioner duo for colour-treated hair, and a “fine to full” blow out spray.
The later – which I’ve tested myself – visibly lifted my fine hair to give the appearance of more fullness. Just a few sprays to towel-dried hair was all it took: the non-greasy formula protects hair from the heat of a blow-dryer, and didn’t weight down my locks or leave them feeling full of product. When it came time to washing the next day, it rinsed out easily without leaving any residue.
The Luxurious Volume collection also includes a volume building mousse, all-day hold hairspray, and “touchably full” shampoo and conditioner.
John Frieda’s affordable products are available at drugstores like Etos and Kruidvat.
Text: Lydia Parafianowicz