Inspired by “the first light of day,” Hugo Boss has released its latest perfume – and if you’ve opened any fashion magazine as of late, you’ll know that Gwyneth Paltrow is the face of the fragrance.
The elegant formula is divided into three sub-sections, if you will. The “inspiring” facet is composed of citrusy lime and grapefruit, for a fresh and fruity element. The “elegant” facet is created by an added blend of white florals like honesuckle and freesia. The “composed” facet is derived of underlying notes of orris and amber, which leave a musky lingering aura inspired by feminine strength.
It goes without saying that spokeslady Gwyneth looks stunning in the ad campaign. Watch her campaign video here.
“Perfume makes me feel feminine and sexy; it’s like that little extra something,” Paltrow says. “It’s a nice thing if people catch your scent as you walk by – it’s very powerful. I think BOSS JOUR is a beautiful fragrance; it’s very floral, very light and very optimistic. The world is yours and you’re about to start your day – like anything can happen.”
The BOSS JOUR Pour Femme range includes the eau de parfum, body lotion, shower gel and deodorant.
Text: Lydia Parafianowicz