Campaign Crush: Marc Jacobs’ final for Louis Vuitton

LV_ss14_GiseleMarc Jacobs’ last campaign for Louis Vuitton couldn’t be other than a tribute. A tribute to his muses, covered in a veil of dark glamour. 

Thus, that’s what makes it beautiful and powerful. The campaign resulted in a portrait gallery, including Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, who posed in front of Steven Meisel’s lens. Other credits go to Guido Palau for the hair (note: effective blow dry) and Pat McGrath for the makeup.

Aside from the iconic models, the campaign centers around different versions of the Noé bag , each of the bags reflecting the model’s personality.


This is what Frédéric Winckler, Vuitton’s communications and events director said to WWD: “It was a very emotional shoot, and I find this shows in the images. It’s not a melancholic campaign. It’s really celebrating women who inspire Marc.”

The adverts are set to be released as bundles of six images in February issues, to keep in line with the portrait gallery effect.

What do you think of Marc Jacobs’ final campaign for Louis Vuitton? Which is your favorite portrait?

LV_ss14_edie_campbell LV_ss14_demaigret LV_ss14_Coppola LV_ss14_FanBingBing

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