Burberry’s new S/S’14 campaign

Burberry Spring_Summer 2014 Campaign (strictly on embargo until Tuesday 17 December 2013) Burberry released its new Spring/Summer ’14 campaign today. Featuring a totally new, young British cast who come from music and acting worlds.

Their names might not ring a bell yet -Jamie Campbell Bower, Leo Dobson, Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball – but considering Burberry’s repuation for finding and supporting emerging British talent this surely won’t take long.

Quoting  Christopher Bailey, Burberry Chief Creative Officer: “There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.”

Here’s a who’s who of the cast:

Jamie Campbell Bower: London-based British actor and musician

Leo Dobson: British musician – lead singer of British Indie Rock band ‘Childhood’

Malaika Firth: British model, raised in London – walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London

Matilda Lowther: British model – opened the Burberry Prorsum womenswear Spring/Summer 2014 show in London

Neelam Johanl: British model from Coventry – walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London

Callum Ball: British model – walked the Burberry Prorsum menswear and womenswear Spring/Summer 2014 shows in London

Jean Campbell: New British model

Burberry Spring_Summer 2014 Campaign_1

The campaign was shot by Mario Testino, under the Creative Direction of Christopher Bailey, and will launch globally January 2014.

Callum Ball, Malaika Firth, Matilda Lowther, Jamie Campbell Bower, Neelam Johanl, Leo Dobson and Jean Campbell behind the scenes on the Burberry Spring_Summer 2014 campaign Jamie Campbell Bower and Neelam Johanl behind the scenes on the Burberry Spring_Summer 2014 campaign Jamie Campbell Bower behind the scenes on the Burberry Spring_Summer 2014 campaign Leo Dobson and Jean Campbell behind the scenes on the Burberry Spring_Summer 2014 campaign

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