Burberry released its new Spring/Summer ’14 campaign today. Featuring a totally new, young British cast who come from music and acting worlds.
Their names might not ring a bell yet -Jamie Campbell Bower, Leo Dobson, Malaika Firth, Jean Campbell, Matilda Lowther, Neelam Johal and Callum Ball – but considering Burberry’s repuation for finding and supporting emerging British talent this surely won’t take long.
Quoting Christopher Bailey, Burberry Chief Creative Officer: “There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent.”
Here’s a who’s who of the cast:
Jamie Campbell Bower: London-based British actor and musician
Leo Dobson: British musician – lead singer of British Indie Rock band ‘Childhood’
Malaika Firth: British model, raised in London – walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Matilda Lowther: British model – opened the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Neelam Johanl: British model from Coventry – walked the Burberry Prorsum womenswear Spring/Summer 2014 show in London
Callum Ball: British model – walked the Burberry Prorsum menswear and womenswear Spring/Summer 2014 shows in London
Jean Campbell: New British model
The campaign was shot by Mario Testino, under the Creative Direction of Christopher Bailey, and will launch globally January 2014.
