NL’s first ERES shop

eres_featureThough we’re heading towards winter, one always needs underwear and even swimwear if a holiday is planned with the intent to escape the cold. So we’re very happy to welcome the first shop of French label ERES in the Netherlands.

This is the 34th ERES shop to open worldwide, and it is located at the Cornelis Schuytstraat in Amsterdam. The interior of the shop is clean and minimalistic, as are the ERES designs.

Eres_shop07

For those not familiar with the brand; ERES is an iconic swimwear and lingerie label which was founded in France by Irène Leroux about 40 years ago. The collections are synonymous with simple graphic, sculpting designs and comfort, otherwise known as ‘body architecture’.

These designs were ’embodied’ by different famous models such as Dutchies Lara Stone (2009, 2010) and Saskia de Brauw (2011). The face of the current Swimwear Cruise Collection is Lindsey Wixson.

Have a glance at the ‘savoir faire’ and how the ERES designs are executed:

And here’s the end result in the backstage video of the F/W’13 collection:

More info on www.eresparis.com

Watch more images of the shop in the slide:

Eres_shop08 Eres_shop10 Eres_shop07 Eres_shop06 Eres_shop05

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