Ghesquière’s new position is immediately in effect as he will show his first collection for the French luxury house coming March. About his appointment he says: “Louis Vuitton has always incarnated for me the symbol of ultimate luxury, innovation and exploration,” Ghesquière said. “I am very honored of the mission that I am entrusted with, and proud to join the history of this great maison. We share common values and a vision.”
He faces an interesting challenge, 2014 will be an important year for the LV brand, celebrating its 160 years anniversary. According to WWD, his couture-like approach ‘could help Vuitton in its quest to accrue a more upscale and elite reputation after years of rapid global expansion and a heavy reliance on monogram canvas.’
Will he be able to top Jacobs’ spectacular shows including elevators, escalators and steaming locomotives?
Watch the full S/S ’14 Louis Vuitton show below: