The one-of-a-kind store has been inspired by a mix of creative DIY products, fused with home accessories, jewellery, customizable clothing, vintage furnishings and a beauty bar.
“I want to bring the online buzz of DIY to an offline environment, in a space that’s based on pushing the limits of creativity for unique, personalized results,” says Jacinta Mayora, founder and owner of BELIEVE THE HYPE. “I wanted to combine everything I personally love, and mix it together in one lifestyle store.”
Almost everything in the store is for sale! Vintage furnishes are sold in collaboration with Neef Louis. Jewellery includes collections from 4everwitheveryone, and made-to-order dream catchers are made by Catching Dreams.
Beauty bar services include eyelash extensions, makeup application, hair styling and gel nail art. Mayora, a trained beautician, is amazing at doing nails and also specializes in unique nail art.
Meanwhile, printed t-shirts and sweatshirts are available for children and adults.Customers can select from an array of colours and prints, or customize their clothing with a quote or saying of their own. The same service is offered for printed art boards, which are available in different sizes and shapes.
The cozy space on Hazenstraat oozes a cool, creative vibe. It can also be booked for private events – like a “girls’ night out” bubbles and makeup evening!
BELIEVE THE HYPE is open Tuesdays through Sundays, and Mondays by appointment only. Visit www.believethehype.nl for opening times.
Text: Lydia Parafianowicz