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Sneak Peek: Aveda Fall ’13 Collection

photo 3Curious to know about the hottest hair colours for fall? Hair gurus at Aveda have given us an exclusive sneak peak at their fall ’13 collection – titled Heart Lands – which features all must-have trends this season.

The colors are vivid and intense, with stunning names like “spun honey” and “copper fields.” The look is about effortless, natural styles with rich colours adding tone and texture.phsafaoto 3

“In this collection we revisit a time when ‘handcrafted’ was a way of life, and people tended the land, while the soil and sunshine and rain sustained them,” says Aveda’s Creative Director Antoinette Beenders, who hails from Holland. “You’ll see unfussy hair styles with loose ends, cut as smooth as cornsilk, and hair colours that echo the setting sun.”

photo asd4The collection is about distinctive, multidimensional hues – think harvest tones like russet apple and calico corn red – that are raw and pure.   

“It’s unstructured, created by hand, allowing the hair to have its own personality,” says Ricardo Dinis, Aveda’s Artistic Director for Hair Cutting.

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As per styling, we have great news for all: gone are the days of spending hours under the curling iron. This season the look is “about losing the tools and using your hands,” says Allen Ruiz, Aveda Artistic Director for Hair Styling. “No curling iron, no blow dryer – just a great hair cut and a messy set.”

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As is always the case, Aveda products are 95% natural – including dye! So there’s no need to worry about harming your hair when you change colours this season.

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Aveda’s fall 2013 collection is available in Amsterdam at the Aveda DaySpa (Laan der Hesperiden 90).

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Text: Lydia Parafianowicz

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