Luxury fashion retailers are almost transforming in fashion magazines when it comes to content. Now it’s the turn of Mytheresa.com to portray style icons, starting with Alexa Chung.
We can’t help but support this development in the online retail industry, because it makes the shopping much more inspirational, and we believe it stimulates the purchase decisions.
Alexa is a very good choice to kick off the MyTheresa Style Stories, she even admits being a shopaholic…
What do you think of Alexa’s style picks? Check them all here.