If you like kissing as much as we do, this lovely and very fast-forward social experience from Burberry and Google might be just be the thing for you…
“We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trench coat on a rainy morning. Burberry Kisses began with the idea of giving technology a bit of heart and soul, and using it to unite the Burberry family across the world– by telling a story that makes the digital personal.” says Christopher Bailey, Burberry’s Chief Creative Officer
Burberry Kisses perfectly blends the physical with the digital. This is how it works:
Hosted on a dedicated Burberry platform – Kisses.Burberry.com – the experience allows Google Chrome and mobile users to share their personal kiss with loved ones around the world. In a digital first, users can unlock the experience through ‘kiss recognition technology’, using a desktop camera or direct lip contact on their touch screen device to capture their real kiss. Before adding a personalised message, users can also select an optional Burberry Beauty lip colour for their kiss.
The journey of each kiss is then brought to life through a personalised animation showing rich, three-dimensional city skylines, charting its progress from the sender’s location to the recipient’s. Bringing Google Earth and Street View technologies together with Burberry’s creative vision, these unique journeys can also be shared with friends on Google+ and across all other leading social media platforms.
Burberry Kisses will be captured on a real-time interactive ‘World of Kisses’ map allowing desktop viewers to see kisses moving around the world. The map will also reveal which cities in the world are sending and receiving the most kisses.