Somehow this news didn’t quite come as a surprise; Nicola Formichetti is chosen to be the new Artistic Director of Diesel.
Being innovative and daring in creativity has always been part of Diesel’s DNA, and with his work for Lady Gaga and Mugler, Formichetti has proven not to be scared of a challenge.
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”
Formichetti will oversee all creative activities of the Diesel main line, including the areas of product, communications and interior design. He will bring his own interpretation to the Diesel way of living.
To get an idea in which Nicola Formichetti’s work for Diesel might be heading, just take a look at the editorial he did for V magazine with Gisèle Bündchen. Photographed by Mario Testino.