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Jimmy Choo’s new fragrance: FLASH

JimmyChoo_FLASH_1Jimmy Choo is not only known for the fab shoes and bags, the label recently released its second fragrance: Flash.

Though it’s not that easy to explain the new scent ‘in a flash’…
Think of a woman who is preparing to go party, and the anticipation and excitement that goes along with that, close your eyes and visualize a fragrance that packages that emotion in a sparkling, crystal faceted bottle…


According to Jimmy Choo’s Creative Directors Sandra Choi and Simon Holloway it all comes down to this:  “FLASH is about the cool rush of excitement and the sense of power a woman feels when dressed in a pair of sexy shoes.  Its character, which is both heady and effervescent, captures this perfectly.”

The second fragrance by Jimmy Choo is floral, and built up as following:

Top -pink pepper, strawberry
Heart- tuberose, jasmin, white lilies
Base- heliothrope, white woods

Christine Nagel -the fragrance’s creator- says: “I created FLASH for the self-confident, urban Jimmy Choo woman: sexy, rebellious and sophisticated.  I imagined the sound of her heels, clicking on the streets of New York, London and Paris.”

The result is a tad exotic, sweet and bubbly fragrance, which can surely be associated with the kind of mysterious and hedonistic girls as captured in the campaign.

A sexy Natasha Poly was photographed by Steven Meisel and embodies the self-assured, beautiful and international Jimmy Choo woman.  “It’s about living the moment, pushing the boundaries whilst retaining a dangerous allure,” Choi concludes.


FLASH is now available at the luxury perfumeries and Jimmy Choo boutiques:
40 ml € 39,75
60 ml € 65
100 ml € 90,50



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