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Burberry: Runway to Order

Wouldn’t you be curious about the creative story of the item you intend to purchase?  Burberry introduces a new feature in their digital evolution: smart personalisation.

Technology in each item unlocks immersive video footage, retracing its journey and celebrating its expert design and craftsmanship.Smart personalisation continues Burberry’s digital evolution, putting the customer at the centre of bespoke luxury experiences.

The new Burberry Runway Made to Order service offers custom-made outerwear and bags, with personalised engraved nameplates. On contact with a touch screen device each piece unlocks a unique video experience, charting its artisan production – including original sketches, runway edits, craftsmanship and personalisation.

Made to Order products will be available on for two weeks following the show, for delivery in nine weeks.

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