Game, Set, Moët

The sexy women we were used to seeing featured in the Moët & Chandon campaigns have been replaced by a new brand ambassador: tennis champ Roger Federer.

We must say that it is less surprising to see a man represent a champagne label than a women’s fragrance (think Brad for Chanel N°5…), and after all, sports victories need to be celebrated with a fine glass of bubbles.

Other news which goes parallel with Federer’s ambassadorship, is Moët & Chandon being the official 2013 sponsor for the ABN AMRO World Tennis Tournament from February 11-17 in Rotterdam. The winner of 17 Grand Slams will be defending his title during the 40st edition of the tournament.

Have a peek at a backstage-video of the campaign. Roger Federer was captured by renowned fashion photographer Patrick Demarchelier:

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