Men’s Beauty Buy: Baxter of California

We know men generally aren’t super excited about skin care – but here’s something that might change their minds.

Men’s grooming is a trending topic around the world, as men are (finally!) starting to pay more attention to what they use for shaving and daily care.  Not only that, but products specially formulated for male skin are gaining beauty buzz – amongst them, Baxter of California.

The brand was founded by Baxter Finley, originally an advertising exec who moved from NYC to LA in the 1960s. The drastic change in temperature – and exposure to sun – was negatively effecting his skin. Unable to find a good cream that wasn’t pink or fragrant, he decided to create his own. The concept later developed into the entire Baxter of California brand, launched in 1965.

Today, the line carries a wide array of products, from shaving goods to night creams, shower gels, soaps and toner. The goods are enriched with vitamins, proteins and nutrients to help reduce razor burn, soften hair, clean skin, moisturize … all the things a man needs!  Treat him to the Daily Face Wash, Herbal Mint Toner or the Italian Lime & Pomegranate Invigorating Body Wash (ladies will love this one, too!)

Get Baxter of California exclusively at

Text: Lydia Parafianowicz




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