Mercedes-Benz has launched a new styleplatform: mb! by Mercedes Benz. Not only does it serve as a platform for international news about style, but it also features local talent. The online platform initiated by Mercedes-Benz (also known as a big sponsor of NY and Berlin fashion week), launches with a first video from the video-sequence ‘The Art of Style’ which portrays internationally renowned photography duo Scheltens & Abbenes.
Watch the first episode of The Art of Style from mb! about Maurice Scheltens and Liesbeth Abbenes. This Dutch photography duo may be less known by a large audience, though they’ve worked for all major fashion houses such as Yves Saint Laurent, Hermès and Balenciaga for years. Their uncommisioned work is also praised by the international art scene.