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Digitalistic Store: Swatch

A cozy new Swatch store opened last week in Utrecht.

The shop is just 29-sq-m, though while it’s short on floor space it doesn’t skimp on watch selection. Creative display panels show hundreds of products – from the classic colourful rubber bands to modern menswear-style gold and silver numbers. We especially love Swatch’s newest design, which reveals all the inner workings of the watch, colour coded by function.

Best of all, while Swatch’s products are high on quality, the price-point makes them affordable (watches from about €50 and up). The shop is located at Lange Elisabethstraat 15, Utrecht. See ya there.

Text: Lydia Parafianowicz


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