In the means of supporting our local brands we went to have a look at the new G-sus store that just opened at the Koningsplein in Amsterdam, which follows their new retailconcept ‘Made by Instinct‘.
Already 18 years old, a fresh and grown up vision was needed -just like a personality that reinvents itself- and so the Dutch brand changed from bold and crazy to a more mature look, but still with some twists here and there. The creators of the brand explain their renewed strategy in the video below:
You can visit the store at:
Or shop online.