G-sus: Made by Instinct

In the means of supporting our local brands we went to have a look at the new G-sus store that just opened at the Koningsplein in Amsterdam, which follows their new retailconcept ‘Made by Instinct‘.

Already 18 years old, a fresh and grown up vision was needed -just like a personality that reinvents itself- and so the Dutch brand changed from bold and crazy to a more mature look, but still with some twists here and there. The creators of the brand explain their renewed strategy in the video below:

You can visit the store at:

Koningsplein 8

Or shop online.

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