Dior Addict Extreme Launch

What’s better than Paris? Visiting the city for the launch of Dior Addict Extreme. Think pastel pink, creamy nudes, coral peach and vixen red – it’s all in store with Dior’s new Dior Addict Extreme lipstick collection, which premiered last week in Paris at an exclusive blogger event.

I’ve spent the weekend pinching myself to make sure I didn’t simply imagine my visit to the Dior headquarters on Avenue Montaigne. The new lipstick collection is irresistible; 12 dazzling new shades add a new level of sophistication to the original Dior Addict line (which boasts 44 colours). Not only will your lips be glossy with shine, but the colour holds for hours without fading or clumping.

At the Hotel Plaza Athenee, home of the @dior Institut
At the Hotel Plaza Athenee, home of the Dior Institut
Dress kate moss wore in new the campaign!!
Dress that Kate Moss wore in new the campaign!
New nail colours for Spring from Dior
New nail colours for Spring from Dior
Touring the Dior couture atelier
Touring the Dior couture atelier

Addict Extreme is divided into four highlights: pink ‘Lucky,’ sunny coral ‘Riviera,’ intense and deep ‘Plaza’ and (my personal favourite) minimalist beige ‘Incognito.’ Not sure which to pick? See how superstar Kate Moss wore them in the campaign for the new collection. And in case you were wondering, Kate’s personal favourite is ‘Lucky.’

After checking out the new hues, a group of us bloggers were primped and pampered with a manicure, makeover and photoshoot (!!!) Stay tuned, more reports on this to come…

Text: Lydia Parafianowicz
(First image © Dior)

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