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Digitalistic beauty: Herve Herau, The way of Alchemy

While a mix of brown seaweed, raspberry extract, oats and rosemary might some seem like an appealing combination, think again. These powerful, natural ingredients can be found in a turbo-powered skincare system: The Way of Alchemy by Herve Herau.

Designed to repair, stimulate and sooth dry skin, the rich cream is 100 per cent natural and organic. Thick to touch, it spreads easily to even surfaces while improving complexion.

A slew of natural ingredients were carefully selected by Herau – a former beauty coach – whose years of experience have led him to understand ingredients and their effects on different skin types.

Alaria Esculenta is a brown seaweed that stimulates cell growth and is a soothing anti-inflammatory. Beta-Glucan is a derivative of oats and has antibacterial and antiviral properties essential for cell renewal. Meanwhile, rubus ideaus is a blend of raspberry powder and silicum that works to protect against premature ageing.

“Ever since my childhood, I have always wanted to find the means to improve the appearance of skin,”  Herau says. “After a number of professional experiences in the cosmetic business, I decided that I wished to create products that reflected with my own ethics: genuine efficient products.”

Available online at Colette.

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