Video: Pharell Williams for Palladium “Tokyo Rising”

After the 3/11 drama in Japan, the Japanese people picked up their lives and creativeness within a different context. Even though Japan is a country sensitive to earthquakes, and challenges still lay ahead, artists and creatives take part in this reality and try to turn it into something positive.

N.E.R.D.’ s frontman Pharell Williams joins the Palladium team to his second home, Tokio, for a post-3/11 exploration. Art Director Sebastian Masuda, designer Yoon and musician/rapper ‘Teriyaki Boy’ Verbal show him around….

You can watch the first part of Tokyo Rising in the video above. For the following parts of Pharell’s adventurous return to Japan, you can check:
In the videos Pharell is wearing the new waterproof Palladium boots from the WOOL lined winter collection

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