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Take a peak: Nike Hyperfuse

Did you actually know that shooting hoops is the second most popular sport in China? We didn’t. And it inspired the designers from Nike to re-invent the Hyperfuse basketball sneaker. It is now a seamless state of the art shoe, not only to play ball, but also to show off your early adoptive sporty side. Watch Shane Kohatsu -innovation lead for Nike Basketball- explain the new design:

Some other things we learned at the presentation:
1. If singer/songwriter Alain Clark had not taken the musical path, he would have dreamt of becoming an NBA basketballer.
2. Magic always happens in the KITCHEN. Ha! Told you so! ;-)

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