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Video: H&M concious collection

Photography: Sölve Sundsbo for H&M

H&M has developed a sustainable collection. Entirely made of recycled materials . The items are shown in this video and are being commented by Emily Zak, Executive Retail Editor Vogue UK.

Despite being made of what once were synthetic materials like plastic bottles, the result feels almost like silk. The collection is produced in a total white color palette which enhances the crisp and clean feel of it.

To launch this range, which arrives in-store in mid April, there’s a campaign shot by Sölve Sundsbo which has models Abbey Lee and Natasha Poly, alongside Clement Chabernaud and Ben Hill, wearing the key pieces

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