Actually the word ‘magazine’ does not quite cover what this is. It’s more like a book counting 354 pages of pure fashion. The theme of this issue is ‘Denim’.
And don’t we all love denim?
There’s no better way to describe the concept of the magazine than the way the makers of Antidote describe it themselves: “In the context of a saturated press market, Antidote Magazine is a new editorial project for a magazine, created as a detox substance. A genuine antidote offered to a disillusioned readership. A magazine with international scope, designed to mark a semestral literary and artistic landmark around a specific topic from the world of fashion. A novel editorial approach in which the original dynamics are marked by the Magazine’s different articles, stories, portfolios and fashion editorials. An original, timeless tone, an insight into the essence of the addressed topic.”
The model featuring on the cover, and in a dedicated ‘iconic’ editorial in the magazine is Hungarian beauty Eniko Mahlik (the girl’s modelling resume is quite impressive). Below a hint of what you can expect:
An absolute musthave for a fashionlover’s coffeetable. Besides containing great photography, it’s also worth reading the stories and interviews. The magazine provides the whole package.
Antidote is distributed across a network of very carefully selected outlets: concept stores, selected kiosks, specialized and museum bookshops.