The rumour goes that Madonna is negotiating for an apparel-line. Her relations with the fashion industry grew tightly over the years, and a lot of people admire Madges chameleon style.
Parties said to be involved in the project, like Iconix brand Inc (a brand management firm that owns and licenses 21 brands), and Madonna’s publicist Liz Rosenberg nor admit or decline the possibility of this apparel-line. Sources say even the label names are in serious consideration. These would be Material Girl for the apparel, and Truth or Dare for lingerie and underwear. The line would be exclusively sold to Macy’s.We think it’s a project that suits Madonna’s ambitions outside the music industry. It’s not like she hasn’t done it before. She co-branded a line with H&M in the Spring of 2007, under the M by Madonna label. H&M’s head of design, Margaretha van den Bosch was impressed by the popstar’s feel for fashion and trends: ”She was extraordinarily style conscious, passionate and was involved in even the smallest details of every design.”
We’ll keep you posted if anything on this issue will be confirmed.