Alexa Chung for Pepe Jeans

Alexa Chung for Pepe jeans

We’re big fans of Alexa Chung and her original fashion sense. And we are not the only ones. The girl was elected Style Icon of 2009 by Vogue and Mulberry even named a bag after her, so no wonder that Pepe Jeans wanted her as the face of the S/S 2010 campaign.

The pictures have a fresh and relaxed vibe, just like the collection where you’ll find a lot of bleached denim.

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