Moving in Lanvin

Lanvin S/S 2010 campaign by Steven Meisel

There’s something odd about the Lanvin campaign photo’s I can’t quite put my finger on. The theme is supposed to be ‘action’ . with model Jamie Bochert rushing through the corridor of a New York studio, but isn’t her head moving in the wrong direction? Now it looks like she’s moving in slowmotion…

…Or even that she’s having a problem with her cervical vertebra. At least the dresses and accessories are very prominent in the pictures. And that’s what it’s all about, isn’t it?

The Lanvin Men’s campaign  for S/S 2010 was shot by Inez van lamsweerde and Vinoodh Matadin. A Dutch photographers-duo, and married couple, we’re very proud of. They took themselves as a subject for the campaign, with a surprising and arty result.


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