There’s a new fashionbook we can add to the collection, and it’s simply named: Prada. (the subtitles are Creativity, Modernity, Innovation) Counting over 700 pages, and describing Prada’s past and present. A retrospective of images, most of all.
Miuccia Prada took over her father’s luggage business over three decades ago, and can now be referred to as one of the most influential designers of her time. The book delivers what you expect of it. Each component of the Prada-imperium is illustrated; from fashion collections, art projects and architecture, to the philantropic foundations Prada is known for.
The most popular part is probably the one about the advertising campaigns. Always very artistic and unpredictable, they would even look good in a museum.
The book is now available at Prada flagshipstores worldwide and can also be purchased at the Prada online shop for €100,-
As a newcomer on this subject matter I am invariably in search of information like this to help me. Kudos for the insight, I’ll return again down the track :-)